Poe Group

Logo Design & Brand Identity Guidelines for a Luxury Real Estate Team.

Brand GuidelinesLuxuryReal Estate

Overview

Poe Group is a luxury real estate team affiliated with eXp Realty, specializing in high-end properties and premium client service across Louisiana, Mississippi, and Alabama. The project presents a sophisticated visual identity built around a distinctive architectural-inspired logo, elegant typography, and a refined gold and navy color palette. The brand guidelines establish a consistent visual language across logo variations, color usage, typography, stationery, signage, and branded merchandise, communicating professionalism, exclusivity, integrity, and excellence in the luxury real estate market.

Project details

Role & scope

Logo Design, Brand Identity Design, Brand Guidelines, Visual Identity System, Stationery Design, Brand Applications.

Tools used

Adobe IllustratorAdobe Photoshop

Duration

Resource4 daysDesign10 daysCompleted in15 days

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