Rabat Riads Brand Guide

Brand Identity Design & Visual Guidelines for a Luxury Moroccan Hospitality Brand.

Brand GuidelinesHospitalityArabian Identity

Overview

Rabat Riads is a luxury hospitality brand focused on beautifully restored Moroccan homes that combine traditional craftsmanship with contemporary comfort. The brand identity draws inspiration from Moroccan architectural heritage, intricate geometric patterns, and the warm elegance of local culture. A refined visual system featuring rich burgundy, golden yellow, and neutral grey creates a distinctive identity that communicates authenticity, sophistication, and cultural depth. The brand guidelines define logo usage, color palettes, typography, iconography, decorative patterns, and applications across digital platforms, stationery, and promotional materials.

Project details

Role & scope

Logo Design, Brand Identity Design, Brand Guidelines, Visual Identity System, Pattern Design, Iconography, Typography, Stationery Design, Website Design Direction, Social Media Design.

Tools used

Adobe IllustratorAdobe Photoshop

Duration

Resource4 daysDesign8 daysCompleted in12 days

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